THE BRIDGES FOUNDATION
In my final Capstone course for Advertising, I worked with a group to create a full campaign for The Bridges Foundation including research, strategy, media, and creative.
The Bridges Foundation is a non-profit in Tulsa, Oklahoma that employs adults with disabilities. These workers assemble pieces that go straight back into the community—school buses, A/C units, recycling, and more. Bridges wants to expand its services but is struggling to gain crucial partnerships and donations due to low awareness.
BIG IDEA: The Bridges Foundation is changing the narrative.
Role: Creative Concepting & Copywriting
Sarah Cermack: Art Direction
Bethany Learmont, Grace Donohue, Carter Brannan: Research
CHANGING THE NARRATIVE.
DIGITAL + SOCIAL
We planned to send 150,000 direct mail boxes to Tulsans involved in philanthropy, business, and local organizations during October (National Disability Awareness Month). Filled with branded keepsakes and emotional messaging, these boxes would allow us to tell the full story of how The Bridges Foundation is changing the narrative for people with disabilities.
Since the people with disabilities at Bridges assemble pieces for Tulsa essentials such as school buses and public A/C units, we placed ads in those spaces. These directly point out the connection between people with disabilities and Tulsans' daily lives.
The Bridges Foundation would sponsor local events such as:
Jenks Community Easter Egg Hunt
Broken Arrow Rooster Days Carnival
Jenks America Food Truck Festival