TAPATÍO

HURTS LIKE HEAVEN.

What is it about hot sauce that makes it so delicious yet so painful? Once you're hooked on the spice, you can't go back to boring. In a way, we're in a toxic relationship with hot sauce. We created a Brand Character to embody this phenomenon.

My Idea: Meet Ignacio, the telenovela bad-boy of your mother's worst nightmares. His love hurts like heaven.

  • Role: Creative Concept & Copywriting

  • Contributors:

    • Chase Grimes, Art Direction​

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