Role: Copywriter

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Brief: Develop a campaign for the new "Iced Double Espresso" product that - cafe-quality drinks at home, but more fun. 

Develop a campaign for the new Iced Double Espresso product that communicates how the product is designed for iced drinks, it allows you to make café-quality drinks at home, and encourages playful customization with your coffee. 

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Responsible For: "Crafted for Ice, Created by You" Concept, Display Copy, Social Concepts