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This was an assignment for the Creative Internship at Lindsey+Asp. We were in groups and had to create an ice cream brand from scratch including design, promotion, media campaigns and more. The goal was to create something Instagram-able and cool for young adults. 
Our group created "Jane's Day Off", a CBD-infused ice cream that had a very laid-back and fun tone. While it was funny and relatable, the brand also would do some social good by promoting mental health awareness, as CBD is proven to alleviate many mental health related symptoms.

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