NORMAN ANIMAL WELFARE
BE THEIR HERO.
For this school assignment, we had to choose any social justice organization and promote them. We chose the City of Norman Animal Welfare shelter. Pets bring something new into your life by becoming a new, pleasant relationship. They will never be disappointed in you- they look up to you.
Adopting a pet can launch you into a new story, where you're their hero in even the most mundane moments.
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Copy: Alex Rosser
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Art Direction: Graham Buchanan
These print ads illustrate how pets see their owners as heroes when they're making coffee, driving around, and just going about life. The tagline "Be Their Hero" encourages the audience to become that hero by adopting.
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INTERACTIVE
Norman Animal Welfare would set up a VR booth in Comic-Cons, Renaissance/Medieval Fairs, and other fantasy/superhero-type events. Passersby come and play a VR game where they act as heroes, saving pets from situations similar to the ones in the print ads (slaying dragons, fighting in space). Players would interact with a world constantly shifting between superheroism, fantasy, and sci-fi.
After the game, players will be shown an end screen stating "Be their hero. Adopt today at City of Norman Animal Welfare." and be given a voucher that waives adoption fees.
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TV SPOTS
